Why our product photos are drawings

People sometimes ask why our product photos are drawings. The honest answer: the drawing comes first, and we liked it better than any photo.

From paper to print

Every piece starts as a sketch in pencil, then ink, then watercolor. We scan the final drawing, clean it up, and that file becomes both the print on the fabric and the picture you see in the shop.

The logo hoodie, drawn
The logo hoodie went through eleven sketches.

If a design does not work as a drawing, it will not work as a shirt.

It also means the picture never lies about the color: it is the same paint.